B.B. King / Lucille
How Dennis Helped Make Happen The B.B. King/ Lucille Gibson Guitar
A Few Good Years In Camelot or Working In Your Favortie Guitar’s Company
Dennis Chandler and B. B. King first met in the ’60s and about that more will written, later. Right now, here is how he got Gibson to make the guitar model “ES 355 TDSV”… ”The B. B. King/ Lucille” signature model.
WHAT is a signature guitar? Models made and named for an artist i.e., the late, great Les Paul, who had his own Gibson model; one that is still in production today. In fact, dear Les Paul and one of those guitars, his “THE # 1 Les Paul”, was responsible for paving the way for Lucille. (More about that, later.)
WHY… did Dennis vow (back in 1965) to B.B., his dear teacher and mentor, that he would be the one “to get Gibson to make King his own signature guitar”. Because he felt that the Gibson ES 355 should be renamed to honor B.B.King. Warmly called “Lucille” by B.B. and fans alike, “Why not make it official?”
HOW?… to get “Lucille” made as a model? His campaign started with letters to Gibson in the early ’70s. It swelled when Dennis went to work for Gibson in ’78. In fact, it was B.B. who had referred D.C. to Gibson’s Bruce Bolen. There’s an interesting story behind how the late, great Les Paul (Sr.) got involved, as I hinted above. Suffice-it-to-say, it was because L.P. was a mutual friend to all these folks. He was “glad to be of service”, as Les put it, in helping make all this happen. But, you can read about the part Dad Paul and his ‘ “Thee” Les Paul # 1′ played in this saga-of-guitar-making. It is all written down on his page, so to speak.
WHEN?… We go back to the late 70′s and early ’80s. That’s when Dennis was able to marry his love of music with his business acumen at a-Camelot-of-a job at Gibson Guitar. He went to work in Sales and Marketing for them (or was it really for Poppa B.B.?)
WHO?… Success for B.B. and D.C. came in a handshake from then Gibson President Bob McRann who told Dennis in 5 words, “Great idea, go do it!” That assignment, along with one to, “Also get B.B.King signed as an endorsee for their Lab amp line”, came about in a very unusual setting. It was while deep sea fishing, amid sharks, 5 hours off the coast of the Panama!
Continuing HOW… Dennis-the-salesman came to be Dennis-the-deep-sea-fisher. It was because he won the Gibson Sales Contest that year. (In fact, he set for himself the goal to win.) All the time he worked for Gibson he had hoped for an audience with the president (so Dennis could discuss his idea for a B.B. King production line model). Well, top prize for him was a trip for two to the plush Contadora Island. Upon arriving at the Fantasy Island-like resort, Dennis learned he had won another top perk: Deep-sea fishing with the president of Gibson. Talk about a captured audience. Chances to chat freely came often, what with only 5 guests onboard, the McRanns, the Chandlers and Gibson Vice President Jim Whitehall. It was after they were underway, 5 hours out to sea, that Dennis began to make his case for B.B.King’s guitar, (pardon the pun). There, out in the middle of the ocean came Gibson President McRann’s 5 words of instruction, “Great idea, go do it!” Dennis finally got the go ahead to make happen what he told B.B. he would do, way back in 1965. (Seems to me the number 5 is a lucky one for “Lucile” and family!)
Once back in the USA, Dennis co-coordinated the initial 5 days of endorsement/ R&D meetings. To Cleveland, Ohio came the following 5: Gibson Pres. Bob McRann, V.P. Bruce Bolan, Research & Development director Rendell Wall, district manager Lane Zastrow and Sid Seidenberg (B.B.’s manager).
The first meeting was held backstage after one of B.B.’s concerts at a favorite place of his to play, the Front Row Theater. The second meeting was the next day in B.B.’s hotel suite, with all in attendance. More “design days” followed and voila… WHEN was Lucille born? The guitar’s due date was 1980. (And that’s when B.B. dubbed Dennis “Lucille’s Godfather”).
WHAT was Dennis’ biggest accomplishment at Gibson? He feels it was getting Gibson to make “The B.B.King / Lucille” production line model. For tech geeks, B.B.was also brought into the fold as an endorsee of other Gibson products i.e., Lab amps. Dennis can tell tales of dealing with Dr. Moog to get ready those Lab amps B.B. loves so well. (Too tall… err… technical for this writer).
Pride in a job well done does not compare to the love and encouragement felt for the effort expended for this endeavor. Still sometimes addressed as “Lucille’s Godfather” by the King of the Blues, Dennis is MORE deeply touched when B.B. introduces him as “A fabulously talented musician whom I call my adopted son ’cause I like to think I raised him” (and for the past nearly fifty years he has).
“Why doesn’t Dennis do more in the business end of music?” many ask. Because he could NEVER stop playing music; especially after having heard in his head “choruses of praise”… the kind that comes from having a “close encounter”. It was phrased perfectly by B.B. King’s son, Rev. Robert Edwards, who was among the first to encourage Dennis to “Make a joyful noise unto the Lord”. He, like others, witnessed that Dennis, in remission from leukemia, appeared restored… beyond the proficiency he had prior to his illness. It was then that ”The Rev”, as B.B. called him, promptly booked Dennis to headline this Blues & Gospel Blues Fest.
Talk ’bout back in the day… of making music while at Gibson… One fond memory for him has to be priceless: Playing in Chicago at the 1979 International Convention of NAMM (aka National Association of Music Merchandisers). There in the “Gibson Guitar Greats Showcase Series” pianist-Dennis was the only keyboardist invited to accompany the following “Guitar Greats” … (in alphabetical order) Bruce Bolen, Larry Carlton, Al DiMeola, Mike Elliott, Herb Ellis, Les Paul, Lee Ritenour, Howard Roberts, and of course, Poppa B.B. King. What a concert. What a memory. No photos needed.
“CHUCK BERRY’s own GIBSON SIGNATURE MODEL GUITAR”. That’s a headline still rolling around in student-Dennis’ head. To explain the above photo… Den had a dream of doing for the great Chuck Berry (another teacher and musical mentor), what he did for B.B. King. Gibson was contacted and consultant Chandler was used and a ”CB Guitar” was in the works. It almost came to be. It was a close call as a prototype was done. But, almost only counts in horseshoes (and hand grenades). Unbeknownst to Dennis, the deal got undone by someone else. Now we hear that youngin is long gone from Gibson. Could it be that “Lucille’s Godfather” will talk to the elders in Entertainment Relations. Maybe then this icon of music could have his own Chuck Berry/ Gibson signature model.
Liz Chandler, Web Writer aka “Mrs. Dennis”